3 Tips On Preparing your Business for the Holiday Season

In the U.S. late November through the end of December, is known as the winter holiday.

Fortunately for consumers, this is that season when retailers offer huge discounts on a range of goods. This year, the National Retailers Federation expects the winter holiday sales to expand up to 4.2% compared to 2018. Looking back over five years, sales during the winter holiday season have maintained a positive trajectory. Retailers should expect 2019 to be robust. Last year, the country was in a tight grip of illiquidity due to government shutdown. Notably, the shutdown sent a wave of cash crunch across the economy, making it difficult for Americans to indulge in the huge offers on goods and services. However, poor sales in 2018 did not affect the five-year sales average badly, which stands at 3.7%.

Clearly, this winter holiday is massive for both the supply and demand side. To maximize sales, retailers need to be at the top of their game. Besides having enough stock to cater for the influx of orders, businesses need their online reputation intact for better engagement with customers. Here are some tips for businesses to prepare for this winter holiday.


Build an Online Presence also known as Online Reputation

While the digital platform is shaking up the world of retail, many businesses are still operating in brick and mortar. One major challenge that such businesses encounter is visibility. During holiday seasons and special shopping events like Black Friday, one can easily lose out to rivals.

Fortunately, there is a way around the issue of visibility. Before a big day like Black Friday, do a major makeover for your website. If you do not have one, get one. Ensure that the website is easy to navigate, loads fast and that users can place orders easily. Next, go over your social media pages to ensure that information is up to date. If you have a blog, get busy with fresh content geared at pointing customers at your store.


Review the Readiness of your Store

Shopping holidays could be overwhelming if the influx of customers is huge. Prior to the holidays, conduct a deep review of your store to ensure readiness to handle the pressure. In particular, check if there is enough staff to handle a large population of buyers. Next, check the status of common amenities like boxes for packaging goods, tapes to fasten the boxes, and so on. Above all, conduct general cleaning exercises of the store. Nobody would want to step into a dirty retail shop.



Holiday seasons are periods of festivities. People are out to indulge their tastes, and they have the money to pay for it. Besides, there is some kind of nostalgia that decorations evoke that tends to pull customers to the store. Interestingly, a National Retailers Federation study noted that about 55% of shoppers enter stores intending to browse decoration and gift ideas. Therefore, a nicely decorated store will more certainly attract more shoppers. Additionally, decorations have a way of working magic in the eyes of shoppers. Good sight is always welcoming.


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FixYourName November 30, 2019 0 Comments

Online Reputation: Why Does It Matter?

The internet has transformed the business landscape. Today, it is impossible to imagine a productive business without an online presence. It does not matter what you sell, a blog that explains your brick-and-mortar business is crucial. The online reputation that a business cultivates is as important as that developed in the physical realm.


Usually, businesses gauge their online reputation by the kind of reviews they attract. There are numerous websites so far where users share their experiences with different brands and top it up with a rating. Interestingly, this might seem insignificant, but in actual sense, the reviews affect sales and revenues.


According to a Spiegel Research Center report, close to 95% of shoppers use other people’s experiences to decide on what to buy and where to do it. The shoppers read online reviews to get information on the nature of services offered and the quality of the products. Notably, the report found that online reviews are critical for items that are expensive and risky. Further, the report established that businesses benefit a lot from verified buyers, who attract many anonymous buyers. However, businesses that attract perfect ratings raise eyebrows and, probably, may turn some customers away.


Why should you care about online reputation?


The online reputation of businesses is critical since it builds trust between virtual shoppers and the business. If you have a physical store, some shoppers might want to find out how you handle online interactions to ascertain the seriousness of your business. For new customers, they are highly likely to be persuaded to engage further if they see reviews displayed on the page. According to the Siegel report, displaying reviews is likely to create up to 270% conversion rate.


The higher the conversion rate, the higher the sales. As such, it is prudent to ensure that all reviews are posted on the business’ online platform. However, ensure that you balance the reviews since perfect reviews are fishy, especially to new shoppers.


Online reputation cannot take care of itself. Online reputation management takes a lot of time to build. As part of the process, you might n

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FixYourName November 27, 2019 0 Comments